Mariah Carey has been given $4 million of diamonds by the Sultan of Brunei's son. The singer was stunned when she received a eight-carat, flawless diamond necklace and matching ring from Prince Azim just as she was about to go on stage in New York last Wednesday (23.08.06).

Movies and TV shows are fun, but taking care of business, all eyes of the industry were on the necks, earlobes and fingers of red carpet celebrities, eyeing the jewelry trends that influence consumers’ tastes. Toping the attention was actress Geena Davis with a $20 million ensemble.

During the Emmy Awards broadcast viewers saw the launch of the Journey Diamond Jewelry (JDJ) marketing initiative. It was the Diamond Trading Company’s (DTC) first prime time commercial. The televised spots will continue to run through the December holiday period.

The Diamond Trading Company (DTC) has announced an innovative diamond jewelry design created specifically for women in the Middle East. This new concept, called Rayana, is based on extensive research focusing on consumer and design trends and concludes that Arab women want to emphasize the abundance of diamonds in their jewelry pieces. As such, Rayana sets contain more diamonds and less gold.

Jewelry.com will launch a two-diamond line of jewelry called Duo. The company said it has already been picked up by some major retailers.