There are some women who can recite the details of a diamond's four characteristics -- cut, colour, clarity and carat -- like an overzealous eighth grader at a science fair. And then there are women who look at diamonds and simply see something that sparkles.

On the occasion of the royal wedding, Charles and Camilla were the happiest, but happy were also the souvenir business keepers.

There's always room for more advertising in the realm of love and romance. DeBeers always knew that. The Diamond Trading Company has prepared a brand-new advertising campaign: “I Forever Do”. This new slogan promises to become at least as powerful as the whole series they've promoted so far. It links in an inspired manner DeBeers' famous “forever” with the wedding vow symbol “I do”.