Movies and TV shows are fun, but taking care of business, all eyes of the industry were on the necks, earlobes and fingers of red carpet celebrities, eyeing the jewelry trends that influence consumers’ tastes. Toping the attention was actress Geena Davis with a $20 million ensemble.

During the Emmy Awards broadcast viewers saw the launch of the Journey Diamond Jewelry (JDJ) marketing initiative. It was the Diamond Trading Company’s (DTC) first prime time commercial. The televised spots will continue to run through the December holiday period.

The Gemological Institute of America will be releasing its new book Gems & Gemology in Review: Colored Diamonds at the International Gemological Symposium in San Diego, CA, Aug. 27-29.

For the first time in 25 years, diamond production is declining, and that may make the world's most coveted stones a better investment than copper, nickel and zinc, this year's top-performing commodities.

The Diamond Trading Company, the sales and marketing arm of the De Beers Group, launched, Kya, the name given to a new concept for a collection of diamond jewelry which the DTC says captures the independent spirit of South African women.