Blue Nile on Tuesday announced the launch of its United Kingdom Web site found at www.bluenile.co.uk. The launch marks Blue Nile's first overseas expansion and second international launch, following a successful deployment in Canada earlier this year.

Blue Nile in a statement said that a survey commissioned by Blue Nile and conducted by Harris Interactive "demonstrates consumers in the United Kingdom are seeking an alternative to the traditional diamond shopping process. Nearly one-third (29 percent) said they would purchase a diamond online."