Love is a journey that grows larger (as in larger diamonds) over time, —that's the new message that The Diamond Trading Co. (DTC) will push to consumers beginning next fall.

The DTC, in conjunction with JWT ad agency, announced the new marketing initiative, "Journey Diamond Jewelry," —its first major designed-based "gift of love" push since the 2000 launch of "Past Present Future-in a presentation this morning at the Roosevelt Hotel in Manhattan.

Representatives from JWT said Journey focuses on diamond jewelry that contains diamonds of different sizes arranged in a graduated pattern from smallest to largest. The parameters: stones included in the piece must be exclusively diamond, with at least four stones and at least one stone of "significant size."

Find out more about the the new diamond jewelry campaign from DTC at http://www.nationaljeweler.com.