The Diamond Trading Company (DTC) has announced an innovative diamond jewelry design created specifically for women in the Middle East. This new concept, called Rayana, is based on extensive research focusing on consumer and design trends and concludes that Arab women want to emphasize the abundance of diamonds in their jewelry pieces. As such, Rayana sets contain more diamonds and less gold.

Jonathan Chippindale, Marketing Director of DTC Gulf Market says, “Rayana is a new inspiration for jewellery designers in the Middle East. The design concept from DTC reflects the growing trend among Arab women to want to be the centre of attention and turn heads with their individuality.”

Find out more about the Rayana diamond jewelry design at diamondintelligence.com.