There’s something fishy about the latest item to hit the men’s jewelry market. MacDaddy’s, manufacturers of fishing lures, has launched an exclusive collection of gold and diamond fishing lures and flies.

According to the designer Mac McBurney, the lures are durable enough to catch world-class fish, yet elegant enough to be worn as lucky fishing lure charms. Billed as the perfect gift for the “man or woman who has everything”, MacDaddy’s promises they won’t have this one because there is nothing like it in the world.

Read more about the fishing inspired diamond jewelry at http://www.idexonline.com//portal_FullNews.asp?TextSearch=&KeyMatch=0&id=24716 .