Reasons

Young men buy ready-made rings usually because it is the easiest and most convenient way. Besides, there is a quite wide variety to choose from.

The least desirable reason is being in a hurry, as you don't have enough time to make a good research on a diamond and thus costly mistakes can be made. In this case, the minimal requirement for a safe purchase of a ready-made diamond engagement ring is to have the diamond properly certified, objectively graded and appraised.

It is true that ready-made rings are available in a more limited range of sizes and options than custom rings, but the production costs are lower determining a lower cost for the final product.

Jewelry Stores

There are various options for jewelry stores, from the cheapest to the most expensive:

• a catalog showroom or a mass market jewelery multiple found on every high street — the cheapest solution
• a small jewelry store — usually independently run by one man who does not have the buying power of mass market firms
• jewelry store chains — focus on medium priced rings
• international jewelers — work to an international standard for a demanding clientèle, design in house and manufacture in their own workshops

Designer Diamond Engagement Ring

Or you can choose a designer diamond engagement ring. These are not rings that you have designed yourself or had custom built, these are special “works of art”, unique creations made by an elite group of craftspeople having as target clientèle persons who want to buy jewelry that has a top designer name behind it, regardless of the cost.

Further, there is another choice you may have: whether to purchase a new, modern engagement ring or present a family heirloom or even buy an antique. This of course is a matter of taste, preference and personality of your significant other.

Jewelry Television™ - Changing the way America buys jewelry™