Find the Right Store — Offline or Online Diamond Engagement Ring Purchase

Pros and cons for offline and online diamond engagement ring purchase.

To make an offline or an online diamond engagement ring purchase: This is controversial. There are pros and cons on both sides. Where will you find the ideal diamond engagement ring for sale? The key lies in buying from a professional jeweler. If you select one, you will undoubtedly have the best chance of making the right investment.

Choose a Local Store

Buy at a local diamond engagement ring store because you:

  • can look at a broad range of diamonds to assess their beauty and brilliance
  • can compare one with another
  • can listen to a professional salesperson explain the characteristics of each diamond
  • can gain confidence developing a one-to-one relationship
  • will know that the jeweler you purchase from will offer the guarantee of valid certification of your diamond
  • can examine the diamond under a microscope before buying
  • can examine the diamond under proper lighting. Most stores have full-spectrum lighting for realistic comparisons
  • will have a better possibility of selecting the settings — seeing them in reality makes it easier to compare
  • can take the ring right away
  • can repair the ring quickly if necessary
  • can check up prongs periodically

Online Shopping

Go for online diamond engagement ring purchase because:

  • many Internet vendors list entire wholesaler inventories. These allow you to find the best-cut
  • Internet prices can be competitive because of the lower operation costs
  • moreover you can save on taxes by having a diamond shipped to you from another state
  • you can take the shipped diamond to a local jeweler for comparisons
  • the procedure is easier, the effort is minimum
  • you have a much wider range of products.

Online transactions require special care over the manner of shipment.Insured carriers should be preferred. Insurance must be made for the full value of the content. It stipulates conditions in the case of lost or damaged shipments), secure transactions and privacy policy. Today, most web sites guarantee the security of data you provide for the transaction.

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Pay Attention To

Both cases require attention to:

  • the return policy (30-day return policy recommended, money back guarantee, free of additional fees; usually, customized items may not be returned).
  • diamond certification. Take out AGS/GIA certification, or make sure you have the ring certified within the limit of time for return.

The best way to purchase diamond engagement rings is the “informed buyer's” way. See also the articles Quality decides on diamond engagement rings price and How to shop for loose diamonds.

Jewelry Television™ - Changing the way America buys jewelry™